Buyer Discovery
Buyer discovery is a research and outreach process, not a contact list. We study your product, define suitable markets, build a target profile, and support structured outreach so every conversation starts from a stronger position.
The Problem
Contact lists and directory exports produce volume, not conversations. Without a defined buyer profile and market rationale, outreach is ignored.
Who this is for
Exporters and manufacturers with a proven product who need a defined market and buyer profile before investing in outreach.
Services included
Deliverables
Process
Specification, packaging, certification and price positioning reviewed.
Realistic destination markets identified against your capacity.
Buyer type, size and channel defined for each market.
Structured introductions with documented follow-up.
Response quality reviewed and the approach refined.
Your responsibilities
Pathfinder responsibilities
Typical timeline
Typically 4–10 weeks depending on the number of markets covered.
Commercial model
Engagements may use a fixed advisory fee, milestone-based fee, success commission or a combination, depending on the agreed scope.
Limitations
Buyer discovery does not guarantee purchase orders. It improves the quality and structure of market outreach so exporters can approach global opportunities with better preparation. Buyer discovery does not guarantee purchase orders. It improves the quality and structure of market outreach so exporters can approach global opportunities with better preparation.
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